#Social Contributions through Content #Social Contributions through Participation #1% Charity
AfreecaTV works diligently to carry out social contribution activities in ways that leverage our media influence. We adequately utilize the influence that our media platform has on social contributions by producing content that fosters a culture of social contribution, a step beyond volunteerism, and contributing to local economies in crisis. Using the two-way communication platform of the company, we will continue to fulfill our corporate social responsibility and carry out activities that contribute to society.
Social Contributions through Content
Socially Impactful Content
In August 2020, we signed an MOU with the Korea Volunteer Center to launch the AfreecaTV BJ Corps with the goal of creating a social impact and revitalizing volunteer activity content. Through an agreement with the Korea Volunteer Center and Daecheon Orphanage, we participate in one volunteer activity per month, including Walking Keeper, Dementia Keeper, and the Loving Food Truck. We also contribute to society in a unique way by producing content on volunteerism to encourage our users to participate. In order to raise positive awareness of social contribution activities, we will continue our efforts to demonstrate social contributions by taking positive social and environmental actions and sharing them through the influence of media.
Content that Raises Cultural Awareness
Our official learning channel, AF Learning, reminds people of historically significant days, by producing educational content such as Hangeul Proclamation Day, the anniversary of the start of the Korean War on June 25, National Liberation Day on August 15, and Constitution Day. We work with local authorities to provide field trips and exhibitions, and hold talk shows and discussions to encourage users to participate and learn. Moreover, content related to careers is created to deliver information on various professions and provide answers to questions. AfreecaTV will work to share knowledge and value by providing easily accessible learning content in various areas on our media platform.
History Class on the 71st Anniversary of the Korean War
Cultural awareness and learning content
|Day of Persons with Disability Special'Sympathy Concert'||Apr. 2022||Understanding and learning about the lives of people with disabilities with Yeji Kim, a member of the National Assembly|
|Shout of the Korean Heroes||Mar. 2022||Learning the history and significance of the Independence Movement Day at the Independence Hall of Korea|
|Korean Quiz Competition||Oct. 2021||Korean quiz competition with guests from different countries|
|Nuri Reporters||Oct. 2021||Sharing the moment of the launch of Nuri at the Naro Space Center|
|National Liberation Day Special –
Visit to the Ahn Junggeun Memorial Museum
|Aug. 2021||Visit to the Ahn Junggeun Memorial Museum in commemoration of National Liberation Day|
|Constitution Day Special –
Building the Foundation of Korea
|Jul. 2021||Learning about the concept of Constitution Day and the history of the National Assembly|
|Everything about Careers ‘Let's Find Out’ –
|Jun. 2021||Learning and answering questions about detectives|
|History Class on the 71st Anniversary of the Korean War||Jun. 2021||Learning about the historical significance of the Korean War|
|May 18 Special –
Record of May
|May 2021||Visiting historic places, such as the May 18 Democratic Uprising Archives and Jeonil Building 245|
|Everything about Careers ‘Let's Find Out’ –
|Apr. 2021||Learning everything about being an accountant|
|National Independence Day Special – A Hero of the Nation||Mar. 2021||Learning about Yun Bong-gil, a patriotic fighter|
|Learn about Hangeul||Oct. 2020||Appreciating Hangeul through the latest vocabulary, a word quiz, and other content|
|Trace the Footsteps of our Independence Fighters||Aug. 2020||A special program at the Independence Hall of Korea in which players competed in challenges linked to Korean independence fighters|
|The Beobpago Legal Counseling Center||Jul. 2020||A special Constitution Day program about legal issues|
BJ Collection Auction
On April 1, 2021, we hosted a live commerce show called the BJ Collection Auction at the AfreecaTV FreecUp Studio to raise funds to help people in need. To participate in the fundraising, former CEO Seo Soo Kiel and many BJs donated their belongings, including the torch used at the Pyeongchang Winter Olympics and objects signed by famous athletes. The funds raised at the auction were doubled by the company and then delivered to Community Chest of Korea. AfreecaTV will continue to pursue various projects to encourage more BJs and users to take part in spreading a positive influence through media.
I Love Osong Donation Winner, an Online Live Commerce Program
AfreecaTV hosted I Love Osong Donation Winner to promote Chungcheongbuk-do and small- and medium-sized cosmetics companies in Osong on March 12-14, 2022. Ten BJs relay-hosted the show over three days. The program was particularly meaningful because the profit from the eco-friendly cosmetic products went to the victims of a wildfire in Gangwon-do. This program received positive feedback as it helped those in need in partnership with local governments and created a culture of donation instead of simply promoting a region.
BJ Expedition for Mutual Growth with Local Communities
AfreecaTV contributes to the promotion of local tourism in collaboration with local communities through BJ Expedition, in which BJs visit local tourist spots or festivals to users. AfreecaTV selects BJs based on a specific set of criteria to promote local festivals and attractions to users through content. We build mutually beneficial relationships with local communities by introducing tourist spots across the country and boosting local economy
Support for Key Regional Content
Campaign to Find Missing Children
On September 7, 2021, AfreecaTV initiated a campaign to find missing children in cooperation with the Find A Missing Child Association, BJs, and users to raise awareness of missing children. The campaign took place over two weeks, during which BJs shared information on missing children in individual ways and communicated with users on live shows. Feedback on the program indicated that it raised social awareness of missing children and contributed to finding missing children. AfreecaTV will continue to seek ways to contribute to society through its BJs and users.
Social Contributions through Participation
Campaign to Support Underfed Children
AfreecaTV carries out various activities to support underfed children. Loving Shopping Basket is a social contribution campaign held by AfreecaTV and Eland on April 7, 2022. KRW 1,000 was donated per view of the campaign video of BJs, which was used to deliver necessities to underfed children. BJs live-streamed preparing gift boxes for the children to bring attention to the purpose of the campaign. Moreover, we held an online campaign to support underfed children, which was a fundraising project on the Eland Incubating website. The Meal Sharing Campaign encourages underfed children to eat at restaurants that voluntarily support children in need. Posts and pictures were uploaded on social media and direct donations were made in June 2022 so that the children can be encouraged to have their meals at such restaurants.
1% Charity Initiative for Charity Events
AfreecaTV participates in the 1% Charity Initiative where employees voluntarily donate 1% of their monthly salary or a certain amount each month to marginalized people. Revenue from content can be shared for donations as well. Donations from the 1% Charity Initiative are used to support children who are hungry or disabled or who have been abused. We also participate in activities with PNAN for international refugees, with Good Neighbors for marginalized global communities, and with various domestic communities to help marginalized or disabled children. In 2021, we donated KRW 31.9 million through the 1% Charity Initiative and KRW 74.4 million through other charitable activities. We will continue to build a caring community with those around us, and to promote sharing and giving for the socially disadvantaged, both nationally and internationally.
1% Charity Initiative Organizations
Environment#Energy Conservation Activities #Green Campaign #Environment-Oriented Content
Social#Media responsibility #Clean content #Employees #Strengthening partnership #Social contribution
Social Contributions#Social Contributions through Content #Social Contributions through Participation #1% Charity
Governance#Board of Directors #Independence #Shareholders
Risk Management#Proactive Risk Management #Self-Regulated Management #Risk Screening
Ethical Management#Code of Conduct #Ethic Compliance #Whistleblower System
Cyber Security#Information Protection System #Privacy Protection Training #ISMS #Cybersecurity